Let’s be sincere: There’s nothing enjoyable about dandruff. Whether or not it’s the white “snow” that finally ends up throughout your black tee or the ugly shampoo bottles asserting your scalp situation to anybody who steps into your toilet, these itchy, irritated flakes are decidedly unsexy. Fortunate for us flakey of us, that’s about to vary.
Meet the most recent launch from OUAI: An Anti-Dandruff Shampoo that you will truly need to indicate off in your bathe. The ultra-chic model (which was based by celeb hairstylist Jen Atkin) is thought for its luxurious, hard-working hair and physique merchandise, and the most recent addition to its lineup is not any totally different. From packaging to perfume to formulation, the shampoo provides the anti-dandruff class a much-needed improve.
“We did some analysis and we went to the native drugstore and have been like, ‘We have to do greater than drugstore,’” says Diana Pratasiewciz Barnao, OUAI’s director of schooling. “We weren’t impressed with what we noticed that might assist dandruff. It wasn’t aesthetically pleasing, it didn’t odor nice, it didn’t make you are feeling such as you have been going to have an opulent expertise together with getting assist.”
The shampoo options 2 % salicylic acid to assist get rid of the recurrence of itching, irritation, redness, and flaking; propanediol caprylate to cut back the quantity of dandruff-causing micro organism and soothe the scalp; and mild surfactants and conditioning brokers to maintain hair mushy, easy, and clear like an everyday shampoo (moderately than a medical shampoo that helps alleviate dandruff however could dry out the remainder of your strands). It’s freed from SLS, SLES, parabens, and phthalates, and is secure for color- and chemically-treated hair in addition to hair that’s had keratin therapies or Brazilian blowouts.
This marks OUAI’s first foray into over-the-counter cosmetics, which means it’s a viable therapy choice for these clinically identified with dandruff. And the medical research actually do converse for themselves. After 28 days of use, 100% of the contributors agreed that they noticed fewer flakes on their scalp and hair, and that their scalps felt noticeably more healthy and fewer itchy and irritated.
And as somebody who, whereas not clinically identified, has struggled with dandruff all through the years, I used to be keen to place these claims to the take a look at. I’d characterize my dandruff as comparatively gentle, however zoom in on any of my selfies and also you’ll probably discover a couple of rogue white flakes in my hair (okay, to be utterly sincere, I typically edit them out earlier than posting so you could not see any dandruff…. however belief me ,it’s there).
The very first thing I seen concerning the shampoo, actually from the second I ripped open the package deal, was how ridiculously stylish it appeared. This isn’t your common eyesore of a dandruff shampoo. The product, like the remainder of OUAI’s choices, is glossy, minimalistic, and complicated. It’s the kind of shampoo you’d gladly have on full show—even the phrase “dandruff” is comparatively small on the label, a element I very a lot admire.
I used to be additionally impressed with the scent, which is one other main level of differentiation from conventional dandruff shampoos (and a staple throughout OUAI’s total product line). The Anti-Dandruff Shampoo options considered one of OUAI’s signature “OUAI de parfums,” Cape City, an earthy perfume with notes of ginger and spearmint.
“OUAI is thought for perfume. We’re a perfume model via and thru. What higher technique to change that medicinal scent [of traditional dandruff shampoo] than with notes of grass and inexperienced fig and basil?” says Barnao.
To deal with my gentle flakes, I used the shampoo two to 3 instances per week. Previous to software, I’d work the product right into a lather after which apply, focusing straight on my hairline and scalp. I’d let it sit in my hair for 5 minutes, rinse completely, and observe up with a conditioner.
Virtually instantly, my hair was left feeling clear, mushy, and easy. And, better of all, my scalp was just about flake-free, even days after washing. At this level, the OUAI dandruff shampoo has turn out to be a staple in my haircare routine.
“One in 5 folks has dandruff, but it’s nonetheless very taboo to speak about it,” says Atkins. “We’re right here to take the disgrace, embarrassment, and discomfort out of getting dandruff. From our formulation and clinicals, packaging, marketing campaign, and particularly perfume, we’re right here that can assist you cease being flakey.”
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